Campaigns run by people
who've sat in every seat.
Brand side, agency side, platform side — we've traded from all of them. Peakly runs hands-on programmatic and media operations for brands and agencies across Hong Kong and APAC: setup, trading, optimisation and QA on the platforms your media actually runs on, documented so you can see exactly what changed and why.
The quiet cost of unoptimised media.
Under-optimised accounts rarely announce themselves. Campaigns deliver, dashboards fill, invoices arrive — and the money that could have worked harder simply never shows up in a report. These are the patterns we see again and again.
- Set-and-forget campaigns. Launched carefully, then left to coast — pacing drifts, frequency creeps, and "live" quietly stops meaning "optimised".
- Account structures that grew like weeds. Every quarter added campaigns; nobody ever pruned. Now naming is folklore and no two line items are comparable.
- Wasted spend nobody hunts. Overlapping audiences, forgotten placements, fees stacked along the supply path — leakage that persists precisely because no one owns finding it.
- Teams administering tools, not improving outcomes. Capable people spending their week on trafficking tickets and screenshot decks instead of trading decisions.
The platforms your media actually runs on.
Not a certification wall — a working toolkit. These are the consoles we're inside every day, on our clients' contracts and seats or on managed access, whichever fits.
Campaign setup & QA
Builds that are right before they're live: trafficking, targeting, creative assignment and measurement checked against a written QA framework — not a memory.
Trading, pacing & optimisation
Bids, budgets, frequency, supply — worked in deliberate optimisation cycles with a change log, so performance improves on purpose rather than by accident.
Structure, naming & fees
Account and naming conventions your analysts can query, plus supply-path and fee reviews that show where each dollar goes before it becomes an impression.
Find out what your accounts are really doing.
We go through your platforms the way an auditor goes through books — and report what's actually there, in plain language, with the evidence attached.
- Rescue audits for campaigns that are live but underperforming
- Full account reviews: structure, settings, targeting, measurement
- Wasted-spend hunts — overlap, fees, forgotten line items
- Prioritised fix list your team (or we) can execute immediately
Best when: you suspect something's off but nobody has the time — or the platform depth — to prove it.
Set up once, correctly, with the working shown.
New platform, new market, or a structure that finally needs untangling — we do the build, document it, and leave behind conventions your team can keep without us.
- Campaign and account setup across DV360, CM360, SA360 and DSPs
- Platform migrations without losing history or measurement
- Naming conventions and structure standards, written down
- QA frameworks so every future launch clears the same bar
Best when: the next quarter's plan deserves better plumbing than the last quarter's.
Fully managed trading — with a paper trail.
We take the day-to-day: pacing, bids, budget moves, creative rotation, weekly optimisation cycles. Every change is logged and explained, so handing us the keys never means losing sight of the road.
- Ongoing campaign management and in-flight optimisation
- Documented change logs — what moved, why, and what happened next
- Pacing and delivery monitoring across platforms
- Regular reviews in your language: outcomes, not console jargon
Best when: you want the account actively worked every week without hiring a trading desk.
Or: we work ourselves out of the job.
Every engagement can end with your team holding the rope. We train your people inside your own accounts — playbooks, QA checklists, live pairing on real campaigns — until you genuinely don't need us for yesterday's work. Then we're only there for the next climb.
The same rules on every rope.
Media operations runs on trust, and trust runs on visibility. These aren't marketing values — they're the working rules of every account we touch.
Every change leaves a trail
Optimisations, budget moves, structure edits — logged with the reasoning. Six months from now, anyone can reconstruct what happened and why.
You can always see the working
No proprietary "secret sauce" you have to take on faith. Settings, bid logic, supply decisions — all explainable, all inspectable, all yours.
Platform-neutral, fee-transparent
We hold no inventory, resell no media and take no rebates. Recommendations follow your outcomes, because nothing else pays us.
The people you meet run your account
The team you talk to is the team in the console. Nobody learns programmatic on your budget.
Asked by almost everyone. Answered straight.
Do you replace our agency, or work alongside them?
Either — and "alongside" is more common than you'd think. We often act as a specialist layer next to an incumbent agency: auditing, handling platform depth they don't staff, or running one channel while they run the rest. Where a replacement makes sense, we'll say so and explain why. Where it doesn't, we'll say that too.
Is there a minimum spend?
No hard minimum. Fit matters more than size: a focused account where operations genuinely move the outcome is a better engagement than a large one where they don't. If your spend is at a level where our fee wouldn't be justified by the improvement available, we'll tell you before you commit — not after.
Do you take media rebates or resell inventory?
No. We're platform-neutral and fee-transparent: our only income on an engagement is the fee you see. We don't hold inventory positions, don't take volume rebates from platforms or vendors, and our supply-path reviews exist precisely to surface those economics — it would be strange to participate in them.
Can you work inside our own seats and accounts?
Yes — and we prefer it. Your contracts, your platform seats, your data, with our people granted access under your governance. Everything we build lives in accounts you own, so if we ever part ways, nothing leaves with us.
Put an operator on it.
Tell us what's running and what's nagging at you — an account that grew like weeds, a campaign nobody's really trading, a team ready to bring it in-house. We'll tell you honestly whether there's spend worth rescuing.